Kiehl’s Club

Developed a hypothetical loyalty program for the skincare brand Kiehl’s; crafted a multi-channel re-engagement campaign for the launch of the new program, including paid search, display, retargeting, and social media ad campaigns

Collaborated with a group to design and present a digital marketing plan for the program, including a marketing brief, business overview, data analysis, recommendations, and a retargeting workflow

Project through University of Denver’s Digital Marketing Bootcamp