Second Star to the Right

Developed an all-encompassing content marketing strategy for a local bookstore, centering on increasing website visitors, visibility, email subscriptions, and book sales

Included recommendations regarding SEO, social media content, and email marketing

Tools: On-site SEO, off-site SEO, SEMrush, WordPress, Google Analytics, social media, Trello, Canva

Project through University of Denver’s Digital Marketing Bootcamp

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5280 Coffee Co